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Put Your Money Where Your Heart Is

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Buy Local

BUY LOCAL Lynchburg is dedicated to promoting locally owned retail establishments and service providers. It helps fuel the local economy and preserve the unique character of our area. Many studies have been conducted about the importance of buying local and supporting your neighbors. Local businesses are the largest source of new jobs across the country and help keep money circulating locally.


Shift Your Shopping

Who is ready to take the Pledge? Challenge your co-workers friends and family, ...keep your holiday receipts and see how well you did. How committed are you REALLY to supporting local? Put your money where your heart is. Don't forget those local dinner certificates from your favorite restaurants, favorite gift store, or local clothing or accessory store. 

We're building a tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more related, fun, and rewarding shopping experience.  As customers, we collectively spend a large portion of our annual shopping budget between November 1st and December 31st.  Thank you for joining us in "shifting" those shopping dollars to locally owned, independent businesses.

Based on studies of similar efforts, we should generate 2-3 times as much economic activity in our community than if we spend our money at a national chain.  Across North America, that could mean billions of dollars of economic impact.

If you see our sign out in the community or in a store, look to see if they are doing a "fish bowl drawing" promotion by taking the pledge at their store or restaurant.  Many are doing it this way, so there are several ways to win.  Keep an eye out for signs, OR just ASK and encourage them to participate.

So... SHIFT YOUR SHOPPING 20% this holiday season and everyone is a winner.  We encourage you to challenge co-workers and friends -- Gather up your receipts at the end of the holiday shopping season and see just how well you did. Make some bets of your own... everyone likes healthy competition.

THANK YOU for your support of this program, the Retail Merchants Association & BUY LOCAL LYNCHBURG. Remember that in order to keep educational programs like this available, we need our LOCAL businesses to JOIN our efforts. (CLICK HERE FOR MEMBERSHIP INFORMATION)


Buy Local

Buy Local Lynchburg and the Retail Merchants Association is encouraging everyone to support SMALL BUSINESS SATURDAY, NOVEMBER 26, 2016.  As we all know, the large retailers have Black Friday.  With the assistance of American Express, retailers across the nation have been getting a lot of coverage of Small Business Saturday.  RMA and Buy Local Lynchburg supports many great campaigns across the county that benefit local small business (the 3/50 project is on the same level).  American Express provides commercials, internet space, and free posters/merchandise in an effort to support small business.  Why wouldn't WE support this effort?

It's all about education, and the more we can educate consumers on the importance of Buying Local, community commitment and the value of what small business bring to our communities, we will all be better off.  Our smaller merchants will never be able to compete with their large corporate competitors when it comes to Black Friday ads, fliers, specials and internet deals.  A few establishments enjoy the day off and don't even bother opening, so we can claim our own day... and if American Express wants to flip that marketing bill, let's support them!

RMA will have some merchandise available to help you promote your business. Please call Rebecca Sturm-Clauser (434-528-1732) after October 1st, or send an This email address is being protected from spambots. You need JavaScript enabled to view it. requesting what is available.

CLICK HERE to find out more about fliers and marketing materials that are available, compliments of American Express.


What We’re Doing

2016 Schedule
Two $10's on Tuesday - Local Promotions and Campaigns
(each Tuesday/ask your favorite store if they are participating)
April - Membership Drive - Join and Support our Efforts
September - January  - Shift Your Shopping 20% Campaign
November - Small Business Saturday
December - BUY LOCAL Floats Wanted


Steering Committee

Please thank the BUY LOCAL Steering Committee for helping us get this campaign off the ground:


Copyright 2013 - 2014 Buy Local Lynchburg
2412 Langhorne Rd, Lynchburg VA 24501
P: 434.528.1732 | F: 434.845.0661
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